Why We Name Our Coffee After Scripture

Most coffee brands name their roasts after places. We name ours after something different — words that point to scripture.

Believe — John 3:16

"For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life."

Believe is our dark roast — bold, rich, full body. The verse on the bag is the most well-known in scripture, which felt right for the roast most people try first.

Rise & Shine — Psalm 5:3

"In the morning, LORD, you hear my voice; in the morning I lay my requests before you and wait expectantly."

Rise & Shine is a medium roast — smooth, balanced, bright. The kind of cup you make when the house is still quiet.

Truth — John 14:6

"Jesus answered, 'I am the way and the truth and the life.'"

Truth is our espresso — concentrated, direct, no fuss.

Courageous — Joshua 1:9

"Be strong and courageous. Do not be afraid; do not be discouraged, for the LORD your God will be with you wherever you go."

Our decaf espresso. Bold in flavor, quiet in caffeine.

Behold — Revelation 21:5

"I am making everything new!"

Our decaf dark roast. For the evenings — or for anyone who needs to slow down and remember that renewal is always available.

Why this matters to us

We didn't put scripture on our bags because it's trendy. We did it because we believe these are words worth carrying into every morning.

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